The next stage of sales in our process is the creation of an individually prepared data set – a B2B contact database based on the conducted prospecting process .
In the case of conducting collective B2B sales campaigns, this type of collection is very often referred to as a dedicated database . Dedicated, i.e. prepared strictly for a specific campaign, for a specific purpose, containing records with information selected on the basis of individually defined criteria.
Dedicated databases are prepared based on the conducted twitter data prospecting process and contain information regarding a specific profile of the B2B buyer persona . The information in the data set contains direct contact details of people in specific positions , responsible for making decisions on a selected topic.
An example record of a dedicated data set for cold mailing may contain information such as:
company name
website address
the industry in which the company operates
name, surname and position of the decision-maker on the selected topic
direct e-mail address to the designated decision-maker
It is worth mentioning here that with the technological progress that inevitably accompanies marketing activities, thanks to various types of IT tools, it is possible to establish individual, direct e-mail addresses for our purchasing personas (for cold mailing as a communication channel). In this case, you can use tools such as : Snov.io, Hunter.io or GetProspect.com. Very often, these are easy-to-use extensions added to the Chrome browser, which collect data, e.g. from individual LinkedIn profiles (Snov.io, GetProspect), and also enable the conduct of a cold mailing campaign through them. Basic functionalities are already available in free versions, although then the number of verified e-mail addresses is subject to a monthly limit.