Mobile vs Desktop vs Tablet Shopping
Posted: Mon Jan 27, 2025 5:13 am
Mobile e-commerce
Consumers purchase from smartphones more often than from PCs: in 2019 24% vs 23% (and 16% used tablets) ( PwC )
Research by YNAP ( Yoox Net-a-Porter Group ) shows that mobile customers of the brand buy much more and more often than desktop customers and spend much more on an annual basis
In PwC's 2019 Global Consumer Insights Survey, a staggering 86% of Chinese respondents said they use mobile payment services , compared to an average of 43% in other countries surveyed.
In 2021, mobile e-commerce could gross around 3.5 trillion dollars and thus cover the benefit of our ios database almost three-quarters (72.9 percent) of e-commerce sales ( Statista )
Total e-commerce sales 2016-2021
9 % of consumers use voice technology to make online purchases weekly or more frequently. Digital voice assistants, powered by artificial intelligence (AI), are helping to create a frictionless customer journey ( PwC ).
Voice and image search are predicted to account for 50% of all searches by 2020 ( DisruptiveAdvertising )
Consumer Behavior
Up to 90% of purchasing decisions are made unconsciously. ( ISPO )
80 % of e-shoppers say that personalized experiences make them more likely to purchase from one company rather than another and 88% of companies believe that their customers expect a personalized experience ( Casaleggio Associati )
60 % of cart abandonment is due to additional costs, such as taxes, shipping and commissions ( Baymard )
study on why online store users abandon a cart
72 % of Millennial shoppers say they don't care about retargeting ( NEILPATEL )
According to surveys conducted by PwC, receiving a product as quickly as possible tops the list of services requested by online consumers. Fast delivery of products is of paramount importance to Chinese consumers - it is much more important than where a store is located. Customers here expect almost everything to be delivered within 30 minutes ( PwC )
According to PwC's 2019 Global Consumer Insights survey , 35% of respondents choose sustainable products to help protect the environment.
Consumers purchase from smartphones more often than from PCs: in 2019 24% vs 23% (and 16% used tablets) ( PwC )
Research by YNAP ( Yoox Net-a-Porter Group ) shows that mobile customers of the brand buy much more and more often than desktop customers and spend much more on an annual basis
In PwC's 2019 Global Consumer Insights Survey, a staggering 86% of Chinese respondents said they use mobile payment services , compared to an average of 43% in other countries surveyed.
In 2021, mobile e-commerce could gross around 3.5 trillion dollars and thus cover the benefit of our ios database almost three-quarters (72.9 percent) of e-commerce sales ( Statista )
Total e-commerce sales 2016-2021
9 % of consumers use voice technology to make online purchases weekly or more frequently. Digital voice assistants, powered by artificial intelligence (AI), are helping to create a frictionless customer journey ( PwC ).
Voice and image search are predicted to account for 50% of all searches by 2020 ( DisruptiveAdvertising )
Consumer Behavior
Up to 90% of purchasing decisions are made unconsciously. ( ISPO )
80 % of e-shoppers say that personalized experiences make them more likely to purchase from one company rather than another and 88% of companies believe that their customers expect a personalized experience ( Casaleggio Associati )
60 % of cart abandonment is due to additional costs, such as taxes, shipping and commissions ( Baymard )
study on why online store users abandon a cart
72 % of Millennial shoppers say they don't care about retargeting ( NEILPATEL )
According to surveys conducted by PwC, receiving a product as quickly as possible tops the list of services requested by online consumers. Fast delivery of products is of paramount importance to Chinese consumers - it is much more important than where a store is located. Customers here expect almost everything to be delivered within 30 minutes ( PwC )
According to PwC's 2019 Global Consumer Insights survey , 35% of respondents choose sustainable products to help protect the environment.