We already know that it is useless to have an optimized website, a great booking engine and an incredible design if we are not in the first search results, if nobody sees us.
We must once again emphasize the importance of creating amazing content through a blog, using keywords optimized according to the search interests of our target audience, and being relevant among so much competition.
Adding internal and external links to our blog articles, as well as collaborating on other sites with greater authority with guest posts, helps us to have greater reach and organic traffic to our portal.
[Tweet “Online reputation is crucial, what they say about us on the web will make a difference”]
Reputation
Although this key is linked to elements that are not necessarily part of the digital environment, such as service quality, it is important to connect this customer service with web channels.
Encouraging user comments, interaction, ratings and conversations about our hotel helps build a decisive digital reputation.
Remember that most users look for information online before making their reservations and what they say about us on the web will make a difference.
Social Media Strategy
It's not about posting our offers daily through every social profile we have, it's about being human and connecting with our audiences.
The tourism sector in general and the hotel industry in particular lend themselves to the development of a storytelling strategy : nothing is more magical than the idea of getting to know new places, cultures, people and disconnecting from the routine.
Focus on the experiences you can provide, remember that you are talking to people, get to know them and provide them with content that interests them.
Define attractive formats: video is trending, show more of your email lists uk hotel through a live broadcast, giving them a clearer idea of what they could enjoy if they stay at your establishment.
Now we will give you 5 tips to improve your hotel's web positioning on Google.
A success story in the personalization of the hotel offer and hotel positioning through a digital strategy is the one carried out by the Meliá group.
The famous hotel chain decided to invest in user research, in order to collect and analyze information to facilitate access to the consumer and provide more personalized, and therefore more effective, offers.
Its Be More Digital strategy set itself the challenge of optimizing its digital channels by considering each phase within the user experience, designing solutions and services focused on improving its direct sales through web channels.
In the first half of 2016, they generated 35.8% more revenue through Melia.com, compared to the same period in 2015.
With the relaunch of its Meliá Rewards program and an improvement in the digital experience, in 2015 they managed to add 1 million new members, increasing their direct digital sales.
The key learnings for all hotels that want to improve digital interaction with their users are: knowing your audience, generating a strategy and content designed for their needs and interests, and measuring each action through analysis and optimization.