The first stage of SMM strategy

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II. “Our Point B”, or “Where we want to be”
To formulate goals correctly , you need to take several elements into account.

You have to answer yourself the question:
Why do you need social media?
Why this particular social network and not another?
What is the overall priority goal of the business and what is the priority goal of SMM? That is, SMM should not be separated from your overall business.
There are clients who give all responsibility to the SMM and say: “do whatever you want, don’t touch us.” You can’t do that. Because SMM is just an extension of your business, a reflection of your business on social networks. Therefore, if you are an SMM, you must really interact with your clients. If you are a client, you must really interact with your SMM. Because an SMM vietnam rcs data is not an expert in your niche. He may know the tools to convey your values, your material on social networks, make your presentation cool, but he will not be able to get into the head of the business owner and extract his experience from him. The client must closely interact with the SMM. I advise you to read the articles What is required from business owners to sell goods and services on social networks and how to find your SMM

You need to write down your business goals .
We all go on social media to sell. But we have to do it right.

Our goal must be achievable, measurable, and have a deadline.

For example, “I want to have a lot of followers” ​​is a very abstract goal, it’s not about anything. How will you know that you have achieved your goal? The goal should be formulated, for example, like this: “I want to have a thousand followers on my Instagram page by the end of August.” And this will be more like the truth.

But deadlines and indicators for the goal must be written in such a way that you have enough resources, money, and knowledge to achieve it.