Black Friday, the Sales are over and you continue to see the promotions of that period. Here too, if we do not want to waste budget uselessly, let's make sure to stop/modify the campaigns related to temporary discounts and sales in time . Not only for the wasted budget, but also for the figure that the brand can make in not seeing the promises fulfilled perhaps by the promotion.
- Brand Disengagement
A lot of times I find myself in ads that don't respect the mood of the brand. In colors, fonts, approach, or even tone of voice. A good advertiser should express and create value around the brand, representing it at its best. Often importance of lawyer database instead we fall into banality through poorly selected stock photos, imperfect layouts , branding and tone of voice far from the audience we want to conquer.
This whole part therefore falls into the choice of content to use for Facebook ads and how to customize for the audience we have in front of us. There are infinite ways to convey a concept, a feeling, an emotion through ads. And the copy contributes a lot in this!
To learn more, read the post: How to write on social media: an example of persuasive text .
Conversions are getting tough
The customer who every day wants to increase leads and sales sincerely does not help. This leads us towards a persistence on conversions that will affect the approach and the contents promoted , becoming almost always dependent on a promotion or discount.
This context includes all the techniques where we risk "destroying the brand" without helping to position it in the market. We are willing to do anything for a conversion , but are we sure that this does not compromise the image of the brand we are working on? I often hear about: