Often, when evaluating the effectiveness of an advertising campaign, the question arises: "Is this a good indicator or not?" For example, the cost of a subscriber is 50 rubles - is this a lot or a little?
These questions cannot be answered unambiguously. Each business has its own norm. For example, for a meme channel, the subscriber price of 50 rubles may be high, but for a brand selling commercial real estate, 100 rubles will be very cheap. So how do you determine the quality of indicators for your business?
Method 1. Look at cases in your niche and compare them with your own indicators. However, it is important to keep in mind that the data will not be accurate in any case. The indicators are influenced by many factors: region, approach to product packaging, content features.
OneSpot tip: Use the collected benchmarks of targeting in Telegram Ads in your area. You can get them here .
Method 2. Conduct a series of tests. Launch several test campaigns and analyze the results they produce. Based on the data you receive, you will be able to understand what the average ad performance is.
Metrics Ratio in Telegram Ads
Relationship between CPM and CPS
On channels with a narrow audience, CPM is usually higher, but CPS mexico phone number data can be more profitable than on wide audiences, for example, by topic or language. Access to a more targeted audience is usually more expensive, and if this happens, then this is a normal situation. If you have found such a warmed-up niche, you can try to scale in it.
Low CPM and high CPS are typical for wide audiences. It is good if the CPS remains within the business norm. This approach can be used if you are aiming for more coverage and subscription is not the main goal.
Consistently high CPM and high CPS over a long period may indicate problems. However, this is a normal ratio for brand awareness campaigns. But if this was not the goal, then it is worth checking the ad.
Relationship between CTR and Joined, CPC and CPS
The higher the CTR, the lower the CPC , and the lower the CTR, the higher the CPC. The cost per click directly depends on how clickable the ad is.
High CTR with low Joined and high CPS may signal the need to improve the content. This means that users click on the ad - they are interested in it, but the content on the channel or in the bot does not impress them.
The lower the CPS, the more subscriptions to the channel/bot you get. The subscription price affects the budget expenditure. If the target action is inexpensive, then for the same allocated amount you will get more of them.