If your CRM metrics , such as conversion, LTV and average check , are falling, and the cost of customer acquisition ( CAC ) is growing, it is worth auditing your CRM channels and finding growth points. Catch a step-by-step action plan from our marketers: we tell you what to do if the indicators change negatively, we share cases from our work practice.
Customer Acquisition Cost (CAC) Is Growing: How CRM Communications Audit Can Help
Problem : CAC growth may be caused by poor touchpoint bank data performance, poor funnel performance, or poor targeting.
As CRM marketers, we've focused here only on those ways to reduce CAC that directly relate to our industry.
Analyze your audience touchpoints
Conduct an audit of CRM sources of leads: pop-ups, forms on the website, mobile application and other channels. For clarity, create a map of such sources.