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Inability to ensure product quality In traditional marketing experience, the consumer can verify the quality of the product by examining it before purchasing it, but in e-commerce, the customer relies on the displayed image and the description mentioned in the store, and if the product does not conform to the mentioned specifications, this may lead to a bad shopping experience. 3- Difficulty in return and exchange processes. The return process requires submitting a request to return the item and request a refund, which requires tiring and complicated procedures for the customer compared to returning products purchased from local markets.


4- Lack of personal interaction In e-commerce, the lawyer database customer misses dealing with the seller and the ability to ask questions that may concern him regarding the product, and with the customer service delaying in responding to his inquiries, this may affect his shopping experience. 5- Delay in delivery operations in shipping operations, buyers may face delays in delivery of purchased goods or loss or damage, which causes inconvenience to customers from the experience of ordering from online stores. 6- Inability to try the product before purchasing One of the biggest drawbacks that consumers face when purchasing products and goods online is that choosing the wrong product may cost the customer additional procedures and costs for the replacement and shipping process.


7- Increase competition Due to the ease of entry into the world of e-commerce, many companies have created stores and websites, which has led to a crowded market. Consequently, companies need to develop a strong brand identity and define their own competitive advantage in order to excel in the labor market and attract more customers. E-commerce and its impact on e-marketing E-commerce is a form of e-marketing that aims to attract customers and motivate them to buy. The impact of the relationship between e-commerce and e-marketing can be studied through the following points: 1- The impact of e-commerce on e-marketing for the consumer Facilitating the purchasing process where the consumer can purchase products and services from anywhere and at a time that suits him.