Telemarketing campaign: What results to expect
Posted: Mon Jan 27, 2025 8:37 am
Telemarketing is a very interesting medium or channel for carrying out commercial actions of different kinds, and it is always important to prepare a telemarketing campaign thoroughly, taking into account all the different aspects required for it, such as needs, objectives, deadlines we have to achieve the objectives, etc.
These types of actions are perfectly valid for any company, regardless of its target customer profile (B2B, B2C, B2G, etc.) and what really changes is the strategy, the message, the timing, in short: the action plan.
Below we will try to address different important and necessary aspects to carry out a correct and effective telemarketing campaign :
How to prepare a telemarketing campaign
When preparing a telemarketing campaign, we must take into account different factors that will directly influence its results. Below we detail the main objectives towards which telemarketing strategies and campaigns are usually oriented:
Open business opportunities by generating leads with telemarketing
Build customer loyalty and improve sales rates for new bosnia and herzegovina whatsapp data products and services, while also helping to determine the viability of new initiatives.
Recovering old customers, a detail that can be an important sales channel, easier and more agile, which will have a direct impact on ROI.
Call for events , webinars or similar to achieve maximum visibility and a greater return on registrants and potential commercial leads.
Market study and research to determine penetration rates and interest in a solution, product or service.
Types of telemarketing campaigns
There are different types of telemarketing campaigns that we can carry out, mainly based on the form and format of the campaign itself, although it should be noted that each one requires the best specialization, given by the technical team, or by the company from which to hire telemarketing services .
SDR Sales Representatives : A team of SDRs or sales representatives focuses their activity on commercial prospecting, on scanning the market in search of new potential clients that meet a certain previously defined geographic and demographic profile. An SDR team can be hired internally, or through an external telemarketing service . This profile is usually directly linked to, and works very organically, with, the Key Account Managers.
Inside sales : Inside sales have a less commercial and more technical profile. This type of profile is usually used in telemarketing campaigns to promote a more technical product or solution. Their functions often do not end with prospecting. It is very possible, as well as interesting, that they can participate in commercial meetings to provide a more technical touch to them.
Teleoperators : Traditional teleoperators are more focused on telesales, which in turn is much more related to B2C business models or those aimed at end customers, whether private or residential. They are not usually characterized by having a particularly commercial or technical profile, but rather their day-to-day work is more focused on volume than on the quality of service.
VIDEO: B2B Telemarketing to generate leads
Audio: Telemarketing to generate leads
Added value in telemarketing services
At DRV Systems we specialise in the first two scenarios we have discussed so far, working with dedicated commercial SDR executives, or with more technical B2B Inside Sales. However, in both cases we try to ensure that their functions are not limited to telephone prospecting, but that they can provide added value, such as:
Pre-sales assistance or support : Providing comprehensive assistance to the prospecting service, ideal for the client (support), the prospect or lead (trust) and of course for the SDR or inside sales (learning) for the immediate future of the telemarketing campaign .
After-sales support or services : It is common to find ourselves in the situation where sales teams focus on new sales, however, sometimes we forget about retaining current customers, or even recovering old customers. Developing strategies that cover these situations can provide an additional source of income that should be taken into account.
Results of a telemarketing campaign
The results that can be expected from a telemarketing campaign are directly related to the type of product or solution to be prospected, the target customer profile, the deadlines, seasonality and timeliness, and of course that the assigned team, the database and the script are as optimized as possible.
Is there a guarantee of success? The success of a telemarketing campaign is directly related to the number of leads or the amount of business that is generated as a result of it, true, but the reasons and motives for the "failure" must also be considered, that is, identifying why it has not given the expected results, analyzing whether there are patterns in terms of the target or seasonality that may have influenced the result, and considering the same telemarketing campaign as a market study to optimize strategies and improve processes in the short term.
DRV Systems as a telemarketing agency
DRV Sistemas is a business development consultancy that focuses part of its activity on telemarketing campaigns and services specialized in certain sectors, with highly developed methodologies, based on the pillars of transparency and trust. Below we detail some of the reasons to work with us:
In the market doing telemarketing since 2010.
We are a senior and highly experienced team, mainly in IT and the transport and logistics sector.
We are certified with ISO 9001:2015
Maximum transparency and therefore maximum commitment is our company philosophy.
Constant development and learning to ensure success in telemarketing campaigns.
We are proactive in all of this, and in others, too.
These types of actions are perfectly valid for any company, regardless of its target customer profile (B2B, B2C, B2G, etc.) and what really changes is the strategy, the message, the timing, in short: the action plan.
Below we will try to address different important and necessary aspects to carry out a correct and effective telemarketing campaign :
How to prepare a telemarketing campaign
When preparing a telemarketing campaign, we must take into account different factors that will directly influence its results. Below we detail the main objectives towards which telemarketing strategies and campaigns are usually oriented:
Open business opportunities by generating leads with telemarketing
Build customer loyalty and improve sales rates for new bosnia and herzegovina whatsapp data products and services, while also helping to determine the viability of new initiatives.
Recovering old customers, a detail that can be an important sales channel, easier and more agile, which will have a direct impact on ROI.
Call for events , webinars or similar to achieve maximum visibility and a greater return on registrants and potential commercial leads.
Market study and research to determine penetration rates and interest in a solution, product or service.
Types of telemarketing campaigns
There are different types of telemarketing campaigns that we can carry out, mainly based on the form and format of the campaign itself, although it should be noted that each one requires the best specialization, given by the technical team, or by the company from which to hire telemarketing services .
SDR Sales Representatives : A team of SDRs or sales representatives focuses their activity on commercial prospecting, on scanning the market in search of new potential clients that meet a certain previously defined geographic and demographic profile. An SDR team can be hired internally, or through an external telemarketing service . This profile is usually directly linked to, and works very organically, with, the Key Account Managers.
Inside sales : Inside sales have a less commercial and more technical profile. This type of profile is usually used in telemarketing campaigns to promote a more technical product or solution. Their functions often do not end with prospecting. It is very possible, as well as interesting, that they can participate in commercial meetings to provide a more technical touch to them.
Teleoperators : Traditional teleoperators are more focused on telesales, which in turn is much more related to B2C business models or those aimed at end customers, whether private or residential. They are not usually characterized by having a particularly commercial or technical profile, but rather their day-to-day work is more focused on volume than on the quality of service.
VIDEO: B2B Telemarketing to generate leads
Audio: Telemarketing to generate leads
Added value in telemarketing services
At DRV Systems we specialise in the first two scenarios we have discussed so far, working with dedicated commercial SDR executives, or with more technical B2B Inside Sales. However, in both cases we try to ensure that their functions are not limited to telephone prospecting, but that they can provide added value, such as:
Pre-sales assistance or support : Providing comprehensive assistance to the prospecting service, ideal for the client (support), the prospect or lead (trust) and of course for the SDR or inside sales (learning) for the immediate future of the telemarketing campaign .
After-sales support or services : It is common to find ourselves in the situation where sales teams focus on new sales, however, sometimes we forget about retaining current customers, or even recovering old customers. Developing strategies that cover these situations can provide an additional source of income that should be taken into account.
Results of a telemarketing campaign
The results that can be expected from a telemarketing campaign are directly related to the type of product or solution to be prospected, the target customer profile, the deadlines, seasonality and timeliness, and of course that the assigned team, the database and the script are as optimized as possible.
Is there a guarantee of success? The success of a telemarketing campaign is directly related to the number of leads or the amount of business that is generated as a result of it, true, but the reasons and motives for the "failure" must also be considered, that is, identifying why it has not given the expected results, analyzing whether there are patterns in terms of the target or seasonality that may have influenced the result, and considering the same telemarketing campaign as a market study to optimize strategies and improve processes in the short term.
DRV Systems as a telemarketing agency
DRV Sistemas is a business development consultancy that focuses part of its activity on telemarketing campaigns and services specialized in certain sectors, with highly developed methodologies, based on the pillars of transparency and trust. Below we detail some of the reasons to work with us:
In the market doing telemarketing since 2010.
We are a senior and highly experienced team, mainly in IT and the transport and logistics sector.
We are certified with ISO 9001:2015
Maximum transparency and therefore maximum commitment is our company philosophy.
Constant development and learning to ensure success in telemarketing campaigns.
We are proactive in all of this, and in others, too.