Fraud Prevention — TargetData Solutions for Your Business

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In general, cross-referencing information about customers, their registration data and purchasing profile helps companies in the process of preventing fraud. After all, this way it is possible to identify their legitimacy.

Performing this data validation through the registration completed by the customer allows you to verify the veracity of the information.

Read on to learn more about how to do this!

What are the ways to prevent fraud?
When making a sale or granting credit , it is essential that your company works securely to ensure fraud prevention and reduce default risks. But how is this done?

Through TargetData's Registration Confirmation platform, iran number dataset can access an updated and complete database of consumers and companies, which allows the confirmation of information and analysis of the customer profile.

There is also the option of integration with WebService, a platform that allows you to compare customer information with that available in our database at the exact time of sale or credit granting.

In addition to combating fraud, by reducing losses due to fraud, your time and operational costs also decrease, enabling a greater number of sales and better purchasing experiences.

How does fraud prevention work?
Each organization uses different criteria to analyze a potential fraudster, but the most common are:

the irregular CPF;
when the person's name is different from that which appears in the Federal Revenue Service;
possible death.
At the beginning of the analysis process, registration information is compared and one of the main advantages of the fraud prevention system is to reduce the risk of your company making sales that could generate extra costs for your business. With TargetData tools, your company has complete assurance that it will receive payment for its final product.

The anti-fraud system works automatically, analyzing a series of factors and deciding whether to authorize the purchase or not. Some of the resources used are:

security code validation;
records in databases;
shipping address verification;
between others.
Extra solution: death monitoring
Did you know that one of the most common strategies used by fraudsters to purchase products, obtain an undue credit card or even apply for personal credit is to use the records of deceased people?

That's right. According to a survey by Idwall, a company specializing in virtual identity, fraud attempts using information from deceased people increased by 33% in 2021.

With this in mind, TargetData has a more complete database with information about deceased people in Brazil, from official bodies. This way, monthly monitoring is carried out to avoid fraud and reduce the risk of financial losses for your business.

Basically, the system automatically detects whether the CPF they are trying to use to register belonged to a deceased person or not. This is a basic and fundamental check for the financial health of companies.

Contact TargetData to learn more about our solutions and do business with clients safely, avoiding defaulting customers.