Target Your Audience — 3 Tips for Developing a Persona

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Understanding your target audience is essential to being able to carry out various actions in your company. Without this knowledge, you may invest your efforts in the wrong way and end up wasting both time and money.

The best way to get a good idea of ​​your audience is to create a persona. Developing one is a very important part of your strategies and can even help you better understand some of your business goals. Check out tips on how to do this in this article!

1. Research
The first step to creating a persona that truly lithuania number dataset your target audience is to research them. To do this, you need to use all the information possible about the customers you have on your list. At this point, having a good database can help you avoid mistakes and identify patterns more easily.

Look for your customers and separate them into profiles. See which one best fits what you are looking for as an audience. Information that can help in this step, in addition to customer data, is information related to the website (if your company has one), the average ticket and the sales themselves, such as products purchased, among others.

2. Answer some questions
After doing all the research you deem necessary to understand your customer, you will need to think like them. Create a comprehensive questionnaire with a few questions that will help you develop your persona, such as:

age;
interests;
what you look for when shopping;
average income;
fears;
frustrations;
social media;
internet habits (or shopping habits in stores, if your business is physical);
what you consider good or bad when shopping.
You should ask and answer as if you were your client. Another idea, if you want, is to send a short questionnaire with some of these questions to some of your clients. If they can answer it, it will be a great help!

It's worth remembering that a persona must have a name, of course. So don't forget to create one too.

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3. Don't forget the pain
A persona has what we call pain points, that is, the problems they see that need to be solved with the products or services you can offer. For example: a company needs to contact its customers, but its database is disorganized.

This is the pain — not having effective contacts because of disconnected information in the system — and it can be resolved by cleaning the data, for example.

All pain points must be present in the persona profile, this way you will know how to work to prioritize the problems that your target audience is going through.