How Trust Signals Influence Confidence in Brands

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Clubhouse’s recipe for success seems obvious: we finally meet up , but we don’t actually meet up . We do n’t see each other , we listen to each other . Clubhouse is like an endless conference call in the entertainment world , in which everyone participates voluntarily, or an audio walk punctuated by “happy accidents” similar to those that happen when you suddenly join an inspiring conversation at a party.

Discussions and meetings that would otherwise gambling data saudi arabia take place in galleries and museums, in bars and restaurants, now have their place in the digital space. While waiting for the return to real life, Clubhouse presents itself as a good substitute for a semblance of social life , at least for a certain category of the population, which, moreover, does not care much about the protection of its data. Until the arrival of the next trendy application from the United States…



The origins: Clubhouse was launched in April 2020 and initially took off in the United States during the first lockdown, reminiscent of the early days of WhatsApp or Snapchat. Venture capitalist Andreessen Horowitz, who had previously invested in Silicon Valley stars such as AirBnB, Facebook, Instagram, Lyft and Twitter, committed $12 million to Clubhouse in May 2020. The startup was valued at $100 million (currently €82.78 million) – at a time when it had only 1,500 active users. Among them, however, were a few celebrities such as rapper Drake, comedian Kevin Hart, Oprah Winfrey, Chris Rock and Ashton Kutcher.