How Website Redesign Can Affect User Experience: UX/UI for Zavezu

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Zavezu is an online service for transportation and rental of special equipment. The site aims to make the search for a carrier or rental of special equipment simple and fast. Zavezu has brought together transporters and owners of different types of transportation on one platform; these businesses can advertise their services, and users can find a contractor in a few clicks.

Campaign objectives
The client was concerned that the platform was portugal number dataset and difficult for users to navigate. They requested a website redesign, although they could not identify the specific elements that were causing difficulties. To find out where to start, we performed a comprehensive analysis of the UX & UI of Zavezu.ua.

Based on the client's needs, we identified the following goals:

Improve site navigation. Make it clear and convenient for the users (customers looking for carriers).
Improve the user experience so that more visitors stay on Zavezu.ua and complete their actions (for example, find a carrier or offer their services).
Optimize the search pages for the main functions. In other words, improve the functionality of pages so that users can find providers or services faster.
Increase the conversion rate by increasing the number of users who successfully book a carrier or offer their services.
Team strategy
The redesign process began with a client briefing. Together with the Zavezu team, we discussed the site's vision, functional requirements, and key pain points.

Our client had two key audiences, and each had their own specific needs and challenges in the redesign.

For carriers, it was important to create an interface that would allow them to quickly and efficiently place advertisements for transportation services, conveniently manage logistics, and minimize unnecessary actions on the site.
The other target group was the customers. They needed a clear design with a focus on convenient search and ordering of transport services. They value easy navigation, clear processes, and easy-to-use mobile versions of the site.
Each audience required a unique approach to optimizing the UX and the UI.

User experience and competitor analysis
1. Using the Microsoft Clarity tool, we studied user behavior on the site. The service provides heatmaps and records of website visit sessions. Their analysis helped us to understand how users interact with Zavezu.ua, which elements on the pages (buttons, images, navigation) attract the most attention, and where navigation problems occur.

2. To better understand market standards and expectations, we analyzed competitors in the niche.

3. The data from Google Analytics 4 helped us identify specific problems, such as high bounce rates on certain pages and low time spent on the site. This allowed us to pinpoint problem areas and determine which pages to focus on.