Metrics and KPIs for Lead Generation

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This is an important step towards the digital transformation of a sector heavily impacted by the pandemic (minus 20% of turnover for 2020), and in direct competition with digital platforms which, themselves, broadcast their offers in a personalized and "intelligent" way. AI at the service of television advertising opens up new sources of growth (+ €200M in France according to the Demain firm) by capitalizing on the premium advantage that television has always kept over GAFAM: a secure contextual environment, adapted to all audiences, in which advertisers can place their advertisements in a totally controlled manner (Brand Safety).

Market battered by the pandemic is “addressable” advertising, meaning TV gambling data lebanon ads that can be targeted to specific households using user data. Long-awaited, addressed (or segmented) advertising finally arrived on TVs in France this summer, between two waves of Covid-19, thanks to the modification of a decree dating back to 1992 .

TV Advertising and the “4 Cs”

Maximizing the GRP cost for publishers, more effective advertising for advertisers, a new way of exploiting data from telecom operators, and above all a less intrusive and more relevant experience for the consumer, AI will now make it possible to respond to the challenge of the "4 Cs" including on the television: tailor-made content , adapted to the screen ( container ) and the consumption context , serving a better quality of customer experience .