Whether you are a digital marketer, e-commerce site owner, or creative, you must send email. It is the best way to reach people and give them the information they want.
However, it's difficult to do it alone. You need an email service provider to help you, and there are many available.
Activetrail is just one of them, so let's learn about it and what alternatives there are that might be better.
What does Activetrail offer?
Activetrail is called an all-in-one email marketing solution because it offers both digital marketing and email marketing services.
You get marketing automation, mobile email templates, a landing page phone number user finder philippines builder, an SMS sender, a signup form builder, optimization tools, and a sales booster. Plus, it supports many languages and offers advanced reporting features.
Why people look for Activetrail alternatives
Since it does so many things, you might be wondering if it's right for you. We think it's a great tool, but it's still fairly new in the industry. Therefore, it does have some bugs and issues.
While prices start nice and low, they increase significantly to get all the features it offers. As with most other ESPs, you pay based on the number of contacts. When you get more clients, that list grows and you spend more.
There are other low-cost Activetrail alternatives that still give you many of the same features, so let's talk about them now.
1. Campaign monitor
Campaign Monitor is ideal for both experienced marketers and beginners. It uses a well-organized interface to make it highly functional and easy to use. As one of the best Activetrail alternatives, this simple solution has a wide range of features.
Welcome to the campaign monitor
Characteristics
There are several email templates available for different needs, such as welcoming new members, re-engagement, product launches, and more. You also get a drag-and-drop editor, making it easy to add new elements or change the layout.
Campaign Monitor Features
Subscriber management is key here and this Activetrail alternative helps you create lists and add contacts. It is also possible to customize your signup process and change various elements.
Pros:
Help with creating auto-responders
Well organized and easy to navigate.
Transactional emails
Cons:
Without landing page builder
Only basic and simple targeting options
Prices
Campaign Monitor Prices
With Campaign Monitor, you have three pricing plans, all for 500 contacts. At the Basic level, you pay $9 per month and get basic email marketing, marketing automation, and analytics options. There is email support, and you can send 2,500 emails per month.
If you want to send as many emails as you want, the next unlimited package is $29 per month. You get everything from Basic, plus time zone sending, inbox previews, a countdown timer, and spam testing. Plus, you get priority email support.
Lastly, you have Premier at $149 per month. It includes all the features you could want, such as advanced link tracking, send time optimization, and pre-built segments. You also get phone support.
Who is this for?
Campaign Monitor is a great choice for all types of marketers. Whether you've created a campaign before or not, you can use it. Plus, it works well for creatives, eCommerce sites, and experienced digital marketers.
2 ActiveCampaign
ActiveCampaign is an all-in-one marketing solution, so it's suitable for all types of businesses and individuals. However, it doesn't help you through the process as much as other Activetrail alternatives. If you already know what you're doing and can get up and running, this is a great option.
active trail alternatives
Characteristics
Since ActiveCampaign is not just an email marketing solution, you also have access to lead management, CRM, and sales management.
It's easy to create campaigns because it uses the list format. You do have to follow steps, which can slightly limit the user experience.
ActiveCampaign Features
Still, you can target your emails and it includes an awesome drag-and-drop editor. With it, you can test the email to see how it will look from different email accounts, both on desktop and mobile devices.
Pros:
Fixed help button
Advanced segmentation
Dynamic Personalization Features
Cons:
Limited email scheduling options
You must follow the order of the tasks listed to complete a campaign.
Prices
active trail alternatives
You get four plans with ActiveCampaign and all prices are listed for 500 contacts.
The Lite plan costs $15 per month and gives you marketing automation, unlimited sending, newsletter creation, and segmentation. You also get different automation recipes, reporting, and site/event tracking.
Plus is next at $70 per month. Everything in Lite is included, but you also get landing pages, advanced reporting, automation maps, contact scoring, and conditional content.
From there, upgrade to Professional for $159 per month. With it, you get all the benefits of Plus, plus site messaging, conversion reporting, marketing attribution , split automations, and predictive content/sending.
Enterprise is the last option and costs $279 per month. All available features are included. These consist of unlimited design testing, custom domain, custom reporting, and social data enrichment, among others.