Although there are these scenarios

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Advantages and disadvantages of manual bidding in Google Ads Advantages Complete granular control – you decide what to bid on and how much, word by word or ad set by ad. Ideal for limited data : You don't need to have an extensive history of conversions, as the most reliable automated strategies do. Concrete experimentation : you can test more “exotic” hypotheses that artificial intelligence discards because it prioritizes the most profitable or common path. Disadvantages Increased workload : Manually reviewing bids, keywords, and placement settings takes time and expertise. Easy to make mistakes : a bad adjustment or setting bids too high can result in expenses that skyrocket with little return.


Less scalable : In large campaigns with gcash database thousands of keywords, it is very difficult to optimize everything manually without a large SEM team. Is automation the ultimate future? where manual bidding is still advisable, it is worth highlighting that the general trend in the sector is leaning strongly towards automation, and even more so with the arrival of AI in the paradigm . Google Ads insists that its algorithms offer better performance, especially in accounts with stable and sufficient conversion volumes, since they can adjust bids in real time, take into account multiple user signals (device, location, time of day, historical behavior, etc.


) and optimize a greater number of factors at once. Additionally, strategies like Performance Max have been shown to improve results in multi-channel campaigns, unifying Search, Display, YouTube, Gmail and Discovery in a single solution. For most advertisers with a consolidated history of conversions, this type of automated campaigns usually generate a very competitive CPA or ROAS . This doesn’t mean you have to give up control, but in many situations, your time is better spent on audience selection, copywriting, and landing page optimization while letting AI handle the bidding. Conclusion: the balance between AI and human experience In short, manual bidding in Google Ads isn't dead yet , but its uses have become much more specific.