But which software is the right software for your team?

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Good things take time. That’s why measuring success is essential to building a solid cold email strategy that builds revenue for your business.

Here are two of my favorite metrics to measure success in cold emails:

Reply rates
Conversion rates
Other email metrics can be unreliable, but these two will tell you exactly which emails resonate with your audience, and how successful they are at driving conversions.

Using Close CRM is the best way to set this up. You’ll be able to track responses, measure your campaigns' success, and instantly update templates that need adjusting. You’ll also be able to automate the whole thing so your email campaigns are a set-it-and-forget-it experience.

Try it out for free, or watch our on-demand demo to learn more.If your team is still manually dialing phone numbers every time they call someone, they’re wasting precious time that could be spent actually talking to people.

But deciding your team needs cold-calling software is just the first step—now, you need to figure out what features you need, which software options are available, what’s in your price range, and how long onboarding will take…

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Yeah, it’s a lot.

With the right software, your sales team can automatically thailand telegram data dial prospects, analyze calls, leave pre-recorded voicemails, and send contact data straight into your CRM.


Our goal is to help simplify this for you—we’re going to unpack the features sales teams should look for in cold calling software, and break down the top five options in 2024.

What Should Your Cold Calling Software Include? Top 9 Features
Modern cold calling offers (so) much more than just picking up the phone and dialing someone.