Bounce rate: what, why and how to reduce it?

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Bounce rate is a term you've probably come across if you have a website and use Google Analytics or another tool to measure site performance. But what does it mean?

According to Google, bounce rate is a metric that shows the percentage of visits to only one page of your website (visits where the user left the site from the same page they entered). It is an indicator of the quality of the content on your site, relative to the type of users you attract. A higher bounce rate may be an indicator that the content you are presenting to your users is not relevant to their search. In Bulgarian, we translate bounce rate as dropout rate. It is also taken into account by Google when ranking the site in search results.

See also: Indexing and ranking your site in Google [SEO Q&A Part IV]

However, let's see what other reasons there may be for austria number dataset your user churn rate and how to deal with them.

Why is my site's bounce rate high?
1. Looking beyond the numbers
2. Data analysis
3. Links to other pages
4. Site loading speed
5. The mobile version
How do I reduce my website bounce rate?
1. Change targeting and attract the right users
2. Make the content easier to read.
3. Create Call-To-Action buttons that truly encourage action
4. Tell a true story
5. Open links in a separate tab
Why is my site's bounce rate high?
1. Looking beyond the numbers
Let's face it, a high bounce rate isn't necessarily a bad thing. It really depends on the type of page you're taking users to with your ad and what actions you're giving them the opportunity to take. If you're monitoring this metric for a landing page where users can learn about a product and you haven't created any links to other pages on your site, you shouldn't be concerned about its high levels. It's natural for a user to simply leave the page after they've gotten what they were looking for and don't see the next step.

The case is similar for those sites that contain only one page or so-called one-pagers. For them, it is important to take into account other indicators - dwell time, level to which the user scrolls, completed contact forms or clicks on the contact phone button, if you have such functionalities.

What is a good bounce rate? Between 26% and 40% is considered to be an excellent bounce rate. Between 41% and 55% you are at the average level, and up to 70% you fall below average without much cause for concern. However, depending on the type of website (without a blog, news or event page), above 70% you should think about what and how to optimize.

2. Data analysis
Don’t look at bounce rate as a blanket term for your entire site. Instead, dig into the metrics for each individual page, as well as for different traffic sources. This will help you understand which channel and landing page users are leaving your site the fastest.

Maybe you need to adjust your ads to be more relevant to your content, or move your CTA button to be more visible. Sometimes a small change can make a big impact. Make a list of pages with poor bounce rates and focus on them. Edit by priority. Do the same with your traffic sources.