Companies are increasingly investing more in digital marketing, as a successful formula for reaching consumers. In this post we talk about the latest trends in this industry and we encourage you to attend one of the most important events in the world.
Traditional advertising techniques have become obsolete and brands are increasingly aware that they have to invest more in digital marketing. Not in vain, this item increasingly takes up more space in budgets. Currently, investment in digital marketing is growing at a rate of 11% per year. And this trend is on the rise. According to a Forrester study , in 2021, investment in online marketing will reach 120 billion dollars in the US market alone.
To give just a few examples, among the trends that are booming the most is online video . Since 2014, investment in this tool has increased by 114%, and in the coming years it will continue to grow above the peru phone number data sector average. Companies around the world will also bet on better SEO techniques , specifically, they will invest 72 billion in 2018. And another important trend revolves around content marketing : according to a report by Demand Gen Report , almost half of consumers consult between 3 and 5 different forms of content before starting a purchase process.
Faced with this changing scenario, companies must be very aware of new trends in digital marketing if they want to grow their businesses and position themselves above their competitors.
One of the ways to stay up to date with the latest in digital marketing is to attend conferences or events specialized in this industry. One of them, considered to be the reference event in Europe in digital marketing, is The Inbounder Global Conference . After the success of the first edition, which took place at the City of Arts and Sciences in Valencia and was attended by more than 1,000 professionals from 25 different countries, The Inbounder returns with even more force, this time to the Municipal Congress Palace in Madrid on April 25 and 26, 2018 .