Let’s unpack specific digital marketing strategies in the next two sections:
5.1 Develop Lead Generation and Conversion Strategies
The tricky part about startup marketing (and often marketing in general) is that it can be tough to determine what it is exactly that gives you real results (read: actual, paying customers).
You might be getting lots of traffic and engagement and struggle to convert that into sales, or you might see solid sales numbers despite lower marketing results than what you wanted. You might even sit in a vague space in the middle and not know how to generate predictable results.
Best way to avoid this? Boil your content marketing netherlands telegram data strategy down to two areas before the purchase takes place: lead generation and lead conversion.
Uncover the secrets of 10X content marketing with insights from our AI article.
Your lead generation efforts focus on reaching the right people and drawing them closer to your mission as a startup and, ultimately, your product. It’s about increasing the pool of people you can educate and engage with (because if no one knows you exist, even the best conversion strategies are irrelevant).
Here are some essential ways you can grow your traffic and generate high-quality leads from it:
Publish core pieces of content: Blog posts, podcast episodes, or videos that live on your website and use search engine optimization (SEO) to target people searching for answers and guides on specific topics every month
Use organic social media: Consistent social media posts that are in sync with your core content can drive traffic from LinkedIn, Twitter, Instagram, Facebook, and TikTok
Use community platforms: People lean on Reddit, Quora, and industry forums to find answers to their questions, so it might be worth building a presence there
Partner with relevant people and/or brands: If your target customers trust certain organizations or influencers, build partnerships and campaigns with them to reach their audience; examples are webinars or guest blog posts
Build original resources people would pay for: Use your expertise to create downloadable templates, custom tools, ebooks, checklists etc. and offer them for free
Use paid media: Leverage ads on search engines and social media channels to target specific interests, behaviors, and demographics and increase your reach
For real-life examples, check out our 22 lead generation ideas that brought Close 300k+ leads. Here’s one of them from our long-form guides:
Startup Marketing Plan - An Example of Long-form Guide from Close
Lead Conversion