Home > Inbound Marketing > Create your Inbound Marketing strategy in the textile sector
In Spain, the fashion sector has become the driving force of e-commerce: 65% of online shoppers buy fashion. But how can these customers be retained? Through Inbound Marketing strategies.
According to Curata , Inbound Marketing is a good digital marketing strategy for brands in the textile sector, as it aims to attract customers in a non-invasive way. Various studies claim that by 2017 the online lebanon phone number data fashion market will be the most important in the United Kingdom and in the next 4 years it is likely to represent almost 30% of online purchases. Considering that the fashion industry is constantly changing and evolving, the marketing actions created around a fashion brand must take into account each change that occurs if it does not want to become outdated and obsolete. By implementing Inbound Marketing strategies , various objectives are pursued, including the construction of a solid customer base through different strategies in different areas that Inbound deals with.
It is important for fashion brands to understand that it is not just about offering their products to a more or less identified target audience. In fact, anyone can enter a store, buy the product and leave. But how can we build loyalty? How can we make them come back, become their reference point? Brands must offer more to consumers and make them part of the same - key in an Inbound Marketing strategy. Consumers can interact with the brand and other consumers through various social media and express their opinions on current products, what they would like to see (get) in the future and express their satisfaction or dissatisfaction with it. This feedback allows companies to improve, grow and ultimately increase sales, based on the indications of their own customers.