How do people normally find our company?

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These segmented groups are known as the buyer persona, or ideal customer profile (B2B). And you may need to create separate customer journey maps for each.

If you have more than a few personas? Just focus on two or three. Having too many may overwhelm your sales team.

3. Gather Real-World Customer Data
Market research—and real customer data—provide valuable insights, and validate (or disprove) your assumptions about the customer journey.

Here’s where to collect the data:

Customer surveys: Solicit customer feedback during follow-ups or via social media.
Sales and customer support teams: These folks know all about customer behavior, complaints, and objections at each different stage of the customer journey.
CRM software: CRMs (like Close) deliver metrics and thailand telegram data advanced insights on customer data—from first to last touchpoint.
Review sites and social media: Review what customers are saying on G2 and Trustpilot, and the most popular social platforms.
Stakeholders: Speak with marketing, finance, and product—each team will offer unique points of view on the customer experience.
Figure out what questions you need answered by the data you gather for your customer journey map.

Your data should tell you:

Where are they getting stuck in the journey?
What pain points are they feeling at different stages?
Which triggers move them to purchase?
Who else are they interacting with?
Which touchpoints work well? Which don’t?
… and more
Customer surveys are especially good for this. You can dive deeper, too, and discover:

What attracted you to our website / what makes you hesitate?
If you’ve purchased from us before, what was the deciding factor?
How can we better support your experience?