A lead is a person who has shown interest in a company's product or service and has left contact information in the form of a phone number or email. These are only potential customers because they have not yet purchased anything.
Lead generation, in turn, is the attraction of new leads to the company, that is, the process of collecting the very contact information that people leave.
After this, a company specialist contacts the leads and explains in detail the product, prices, payment terms, and so on.
Attracting the attention of potential clients and helping them make decisions is essential for business development. We tell you how to turn a person into a lead that will bring money to the company.
Lead classification
Potential leads are classified into three categories:
"Cold". The person somehow got into the company's contact italy phone number data database and most likely doesn't even know about it. He may not even know about the product or the company itself.
"Warm". A person is already interested in the company's goods or services, but is still hesitant. As a rule, these are clients who left a request on the site specifically to find out the price or get additional advice.
"Hot". A client who is ready to buy a product or service. All that remains is to competently present him with a commercial offer .
The ideal path from an ordinary person to a lead
Let's look at the process of how a person turns into a lead using the example of selling online courses.
1. The visitor has a need "I want to learn internet marketing to change jobs".
2. He finds the necessary company through social networks or search engines.
3. Then the person studies the information provided by the company in detail. But to find out the price, the company offers him to click on the call to action button (CTA, or Call to action).
But to find out the price, the company asks him to click on the call to action (CTA) button.
4. The person clicks on this button and is taken to a lead form , where they are asked to leave contact information in the form of a phone number or email. Some companies immediately send them to register an account on the site.
5. If the information about the course interests the person, then they will accept this offer and fill out the form.
6. The person has become a lead and the company can continue to interact with them in the form of mailings, messages or calls.