Inactivity – if someone isn’t engaging actively in the organisation, they won’t see the point in paying for it
Unsuitability – your organisation may have addressed a particular need when a member joined, which is no longer required
Competition – sometimes, another organisation is more attractive to a member. If , you need to find out what makes your competition a better prospect
Dissatisfaction – there can be many reasons netherlands rcs data why someone is dissatisfied with your organisation, so it is vital to follow this point up
Because these reasons are so varied, it’s essential to find out why they left – so you need to ask. This way, you can offer tailored, valuable reasons for them to return.
Traditionally, this information could have been challenging to collect, but with the help of a membership management software like LoveAdmin, it’s easy to ask discreetly. We’ll explain how to gather feedback later on.
Step 2: React
You’ve asked previous members for feedback; now it’s time to take action.
As we’ve discovered, there are many reasons why a member may have left, and getting them to re-join can’t be done with a one-size-fits-all approach. Show them you understand why they cancelled, and offer them a specific solution to their feedback.