Among the largest companies using Web Profits services, many want to achieve rapid monthly growth and therefore ask internal marketing teams to focus 100% of their time on one -off marketing campaigns. This approach has a negative impact on business growth.
“One-off” marketing is an activity such as promoting the sale of a specific product, running a themed campaign for a month, creating content about an event; essentially, any marketing activity that occurs over a limited period of time.
Focusing entirely on one-time marketing is detrimental to business growth because it forces marketers to struggle to create, develop, and launch campaigns just to get a short-term return on investment.
Once a campaign is complete, marketers move on to the next one, reinvesting paraguay phone number data more time and money to generate a limited amount of revenue. This level of investment does not scale over time, and your business is only as good as your last offer — which may or may not work.
This level of investment does not scale over time, and your business is only as good as your last offer - which may or may not work.
What can be done?
While achieving rapid growth, marketers should not forget about continuous, “evergreen” marketing, which is not dependent on time and has no “expiration date.” If someone sees the current campaign or landing page in two years, it should still be relevant and produce the same effect.
The term "evergreen" can apply to content, a marketing funnel that displays different ads, or even an ongoing competition with a new monthly winning offer.
Regardless of the type of campaign, the term "evergreen" means that the team invests their time, energy, and money into setting it up and launching it once .
Over time, your investments will grow into more and more assets that will provide you with income for many years to come.
Benefits of Evergreen Marketing
Benefits of Evergreen Marketing
Let’s be clear: even with the above benefits, we’re not suggesting that you make 100% of your marketing evergreen. Ecommerce stores should still run sales. You’ll still need to run branding campaigns and publish content tied to a specific time/event.
The proposal is that companies looking to grow quickly should focus more on “evergreen marketing” than they currently do – this will increase the ROI on your campaign investments.