How to Stay Agile in Response to Lead Market Changes
Posted: Tue Jan 28, 2025 9:20 am
Netflix counterattacked by acquiring Seinfeld for $500 million over 5 years.
This bidding war is explained by the entry into the race of new players on the OTT market (and not the least: Disney+, HBO Max, Peacock, Apple TV+, etc.). The strategy adopted until now is to bet on the nostalgia of old series to conquer this space.
“ All of our choices, especially early gambling data taiwan on, we make strategically so that [viewers] reconnect with our legacy ,” Bonnie Hammer, NBCUniversal’s chief digital officer, told Deadline.
What do you think of this choice?
The appeal of comfort food
The strategy of using recycled content to feed a content platform is not new.
“American television has always been a mix of new and recycled content,” says Amanda Lotz, author of the book We Now Disrupt This Broadcast: How Cable Transformed Television and the Internet Revolutionized It All . “The industry has been built on revenue from licensing over and over again. Until the late 1990s, almost all scripted programming on the air was reruns.”
George Burger, co-founder of vMedia and an observer of television trends, explains the usefulness of such a process: "At the time, we sought to occupy airtime by buying licenses for series with many episodes."
This bidding war is explained by the entry into the race of new players on the OTT market (and not the least: Disney+, HBO Max, Peacock, Apple TV+, etc.). The strategy adopted until now is to bet on the nostalgia of old series to conquer this space.
“ All of our choices, especially early gambling data taiwan on, we make strategically so that [viewers] reconnect with our legacy ,” Bonnie Hammer, NBCUniversal’s chief digital officer, told Deadline.
What do you think of this choice?
The appeal of comfort food
The strategy of using recycled content to feed a content platform is not new.
“American television has always been a mix of new and recycled content,” says Amanda Lotz, author of the book We Now Disrupt This Broadcast: How Cable Transformed Television and the Internet Revolutionized It All . “The industry has been built on revenue from licensing over and over again. Until the late 1990s, almost all scripted programming on the air was reruns.”
George Burger, co-founder of vMedia and an observer of television trends, explains the usefulness of such a process: "At the time, we sought to occupy airtime by buying licenses for series with many episodes."