Renewing their membership might be a task low on their priority list or a task they have forgotten to do. Therefore, it is important to gently remind them. They will most likely be grateful for the nudge.
Members often need reminding multiple times before they renew. We recommend reminding them across a variety of different channels, such as email, phone, text and mail.
Communication is key
Even if you spend hours creating your communication portugal rcs data plan, if you aren’t communicating the right way, your message won’t get through. It’s important to make sure you have a multi-channel approach, as communication is not a one-size-fits-all.
To get your renewal strategy right, you need to have a perfect combo of timing and targeting. If one of your members has a preference for emails and you try contacting them via phone, you’re likely to not get hold of them.
Remember the following things when considering your strategy:
Are your members renewing at the same time every year, or do they all renew at their rolling anniversary?
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Multi-channel strategy
Setting up a multi-channel renewal strategy might feel daunting, but it doesn’t have to be. Although you might not know where to start, it’s pretty simple once you have a plan in place.