Expert Commentary in Content Marketing is the Driving Force for a Successful Business
Posted: Tue Jan 28, 2025 9:36 am
In 2023, content marketing has become a driving force for customer acquisition, building trust and brand loyalty. As the quality and availability of content continues to increase, so do audience expectations. For example, the coronavirus pandemic has increased the use of content by207%. At the same time82%marketers are actively investing time and money in content marketing.
Today, it is important oman cell phone number list to position your brand as an expert in the relevant industry to reach your target audience and build customer trust. It is good if you are already actively using all content marketing tools. But if the results are not enough, then we suggest improving them with expert comments.
In this article, we'll talk about why it's important to enhance your content marketing strategy with expert commentary. We'll also share actionable tips on how to use it in your daily work.
Read also : The History of Content Marketing: A Journey Through Time from the Past to the Present and Future
What are expert comments and why are they important?
Most people strive to create the perfect piece of content that will impress readers with its depth, exclusivity, and usefulness. Interesting analytics, infographics, and videos usually enhance the text. However, there is one problem: you may not always be fully aware of the topic.
Expert comments come to the rescue, providing background information, advice or opinion on the topic. Experts with practical experience can share advice, provide interesting cases or statistics. Such a professional opinion makes the article more informative and relevant.
As a result, you improve your SEO efforts, because expert comments are one of the factorsEEATand help increase the citation rate.
Expert Comments in Content Marketing: How and Where to Use It
How can you use the power of expert comments in your daily work? We'll tell you more below.
Commenting on the results
Everything ingenious is simple. Therefore, the first option for organic use of expert comments is commenting or interpreting the results of studies, surveys, etc.
For example: Anastasia Baidachenko, CEO of IAB Ukraine, joined in commenting on the results of the recentresearch. The expert interpreted the information on the presented charts and infographics, shared forecasts and trends for digital. Having an expert opinion helps to interpret the main data, and also increases the credibility of the material.
Expert comments on content marketing
Expert comments for planned events
Another tactic that can be used in your daily work involves using expert commentary for pre-planned events. This could be content that is timed to coincide with a particular holiday, seasonal or weather changes, or other events that can be anticipated in advance. In this case, expert commentary can help increase brand awareness and attract media attention. This is particularly because you are providing readers with important advice and opinions on current topics.
For example: summer is the holiday season. Work.ua has timed itarticleto this topic in her blog. Thus, the material tells about the attitude of Ukrainians to vacations during a full-scale war, the topic of professional burnout is revealed, etc. The theses are supported by statistical data, as well as expert comments from the head of the project on adaptation and development of employees of "A-Bank".
Expert comments on content marketing
To respond to industry trending news
If you don’t know how to make your expert commentary material even better, then make it prompt. Of course, it’s not always possible to immediately involve the team in responding to the latest fast-moving industry news. In turn, a timely expert response increases the brand’s value in the eyes of customers (and search engines in particular).
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For example: also remember about pinkBarbie-madness? At the beginning of the summer, the film's marketers tried in every way to attract the attention of viewers to the film. One of the ways was an application for processing photos in the style of the world-famous doll. As it turned out later, the application put users' confidential data at risk. Thus, one of the first articles on this topicreferson the opinion of digital security expert of the NGO "Internews - Ukraine" Pavel Belousov.
Expert comments on content marketing
For communication with the media and journalists
Media outlets are constantly looking for experts to add valuable information to their articles. Why wouldn’t you or your company take advantage of this? By providing expert commentary, you can quickly and easily increase your credibility and visibility.
Chances are, your team members also have relevant practical experience. Collaboration between the media and an expert (you or your team members) not only improves the quality of the article, but also establishes your brand as a credible source of information. Plus, you’ll have more opportunities for similar media inquiries in the future.
For example: the online media “Economic Truth” has a separate section “columns» for expert articles. Thus, materials are published by representatives of Ukrainian business, people's deputies, specialists from various fields.
Expert comments on content marketing
Read also : New Content Strategies That Will Improve Your Online Reputation
How to find “your” expert and build effective cooperation
The first and most obvious thing is that an expert can be anyone with experience in the industry. You can ask for comments from colleagues in the department, or from management who have more practical experience. Comments can come from outside, from representatives of other professions, if necessary. These can be company partners, contractors, and even clients.
How do you know that the person in front of you is truly a specialist in his field, who will provide a thorough and comprehensive assessment? We recommend asking a number of important questions:
Does the person have experience in the topic you need commentary on? It’s important to make sure you’re reaching out to someone with experience that’s directly related to the topic of the article. An SEO specialist, for example, is unlikely to provide effective advice on structuring Google Ads campaigns.
Does the person have any thoughts on the topic? You should make sure that the specialist has something to answer your questions. It also happens that a person has a lot of experience in the niche, but also has certain gaps in knowledge.
What is the turnaround time for a comment? In most cases, content authors work at a fast pace. It is important to make sure that a specialist can provide a comment quickly, especially if the topic of the material is “hot” and limited in time.
How does the specialist want to be presented? Not everyone wants to enjoy the laurels of glory, so this issue should be discussed in advance. Perhaps the person will agree to a comment in text format, or allow a video interview to be recorded/a photo to be added to the material, etc.
Today, it is important oman cell phone number list to position your brand as an expert in the relevant industry to reach your target audience and build customer trust. It is good if you are already actively using all content marketing tools. But if the results are not enough, then we suggest improving them with expert comments.
In this article, we'll talk about why it's important to enhance your content marketing strategy with expert commentary. We'll also share actionable tips on how to use it in your daily work.
Read also : The History of Content Marketing: A Journey Through Time from the Past to the Present and Future
What are expert comments and why are they important?
Most people strive to create the perfect piece of content that will impress readers with its depth, exclusivity, and usefulness. Interesting analytics, infographics, and videos usually enhance the text. However, there is one problem: you may not always be fully aware of the topic.
Expert comments come to the rescue, providing background information, advice or opinion on the topic. Experts with practical experience can share advice, provide interesting cases or statistics. Such a professional opinion makes the article more informative and relevant.
As a result, you improve your SEO efforts, because expert comments are one of the factorsEEATand help increase the citation rate.
Expert Comments in Content Marketing: How and Where to Use It
How can you use the power of expert comments in your daily work? We'll tell you more below.
Commenting on the results
Everything ingenious is simple. Therefore, the first option for organic use of expert comments is commenting or interpreting the results of studies, surveys, etc.
For example: Anastasia Baidachenko, CEO of IAB Ukraine, joined in commenting on the results of the recentresearch. The expert interpreted the information on the presented charts and infographics, shared forecasts and trends for digital. Having an expert opinion helps to interpret the main data, and also increases the credibility of the material.
Expert comments on content marketing
Expert comments for planned events
Another tactic that can be used in your daily work involves using expert commentary for pre-planned events. This could be content that is timed to coincide with a particular holiday, seasonal or weather changes, or other events that can be anticipated in advance. In this case, expert commentary can help increase brand awareness and attract media attention. This is particularly because you are providing readers with important advice and opinions on current topics.
For example: summer is the holiday season. Work.ua has timed itarticleto this topic in her blog. Thus, the material tells about the attitude of Ukrainians to vacations during a full-scale war, the topic of professional burnout is revealed, etc. The theses are supported by statistical data, as well as expert comments from the head of the project on adaptation and development of employees of "A-Bank".
Expert comments on content marketing
To respond to industry trending news
If you don’t know how to make your expert commentary material even better, then make it prompt. Of course, it’s not always possible to immediately involve the team in responding to the latest fast-moving industry news. In turn, a timely expert response increases the brand’s value in the eyes of customers (and search engines in particular).
Subscribe to hot
Marketing news
MARKETER 2.0 >
Subscribe to the monthly
News Digest
Enter your email
For example: also remember about pinkBarbie-madness? At the beginning of the summer, the film's marketers tried in every way to attract the attention of viewers to the film. One of the ways was an application for processing photos in the style of the world-famous doll. As it turned out later, the application put users' confidential data at risk. Thus, one of the first articles on this topicreferson the opinion of digital security expert of the NGO "Internews - Ukraine" Pavel Belousov.
Expert comments on content marketing
For communication with the media and journalists
Media outlets are constantly looking for experts to add valuable information to their articles. Why wouldn’t you or your company take advantage of this? By providing expert commentary, you can quickly and easily increase your credibility and visibility.
Chances are, your team members also have relevant practical experience. Collaboration between the media and an expert (you or your team members) not only improves the quality of the article, but also establishes your brand as a credible source of information. Plus, you’ll have more opportunities for similar media inquiries in the future.
For example: the online media “Economic Truth” has a separate section “columns» for expert articles. Thus, materials are published by representatives of Ukrainian business, people's deputies, specialists from various fields.
Expert comments on content marketing
Read also : New Content Strategies That Will Improve Your Online Reputation
How to find “your” expert and build effective cooperation
The first and most obvious thing is that an expert can be anyone with experience in the industry. You can ask for comments from colleagues in the department, or from management who have more practical experience. Comments can come from outside, from representatives of other professions, if necessary. These can be company partners, contractors, and even clients.
How do you know that the person in front of you is truly a specialist in his field, who will provide a thorough and comprehensive assessment? We recommend asking a number of important questions:
Does the person have experience in the topic you need commentary on? It’s important to make sure you’re reaching out to someone with experience that’s directly related to the topic of the article. An SEO specialist, for example, is unlikely to provide effective advice on structuring Google Ads campaigns.
Does the person have any thoughts on the topic? You should make sure that the specialist has something to answer your questions. It also happens that a person has a lot of experience in the niche, but also has certain gaps in knowledge.
What is the turnaround time for a comment? In most cases, content authors work at a fast pace. It is important to make sure that a specialist can provide a comment quickly, especially if the topic of the material is “hot” and limited in time.
How does the specialist want to be presented? Not everyone wants to enjoy the laurels of glory, so this issue should be discussed in advance. Perhaps the person will agree to a comment in text format, or allow a video interview to be recorded/a photo to be added to the material, etc.