Focus on the end screen
Posted: Sun Dec 22, 2024 8:42 am
When you have an idea that has potential, write a one or two-line summary of it. That’s not an introduction to it as if you're trying to sell it but just the idea in a nutshell. Also, try and get it into two sentences. If you can do that, then it tells you that you have an idea that’s worth pursuing.
6
The end screen is the place in an ad with the logo and tagline tha australian business email list t converts what you've just seen in a campaign or advert. It aligns the content with the brand itself. Focusing on that end screen is always a good test because it forces you to articulate the relationship between the creative idea and the brand itself and make sure that there is actually a relationship.
7. Do a spidergram
Once you've identified an idea, do a spider diagram. That's where you have the idea in the center and lines coming off it on each of those with a one-line description. For example, one line could be what the TV ad is, another the print ads, the social media ads, etc. Then you'll suddenly see which of those ideas has the most legs and could run multiple campaigns.
8. Do it wrong
What this means is you can have an idea that’s in bad taste or inappropriate which will make people sit up and pay attention. This can be creatively stimulating but also could give good ideas if you think about ‘what’s the worst thing we could do?’ It doesn’t mean you have to do it, but it could spark other ideas that may work.
6
The end screen is the place in an ad with the logo and tagline tha australian business email list t converts what you've just seen in a campaign or advert. It aligns the content with the brand itself. Focusing on that end screen is always a good test because it forces you to articulate the relationship between the creative idea and the brand itself and make sure that there is actually a relationship.
7. Do a spidergram
Once you've identified an idea, do a spider diagram. That's where you have the idea in the center and lines coming off it on each of those with a one-line description. For example, one line could be what the TV ad is, another the print ads, the social media ads, etc. Then you'll suddenly see which of those ideas has the most legs and could run multiple campaigns.
8. Do it wrong
What this means is you can have an idea that’s in bad taste or inappropriate which will make people sit up and pay attention. This can be creatively stimulating but also could give good ideas if you think about ‘what’s the worst thing we could do?’ It doesn’t mean you have to do it, but it could spark other ideas that may work.