1. Customer expectations have changed.

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But, unfortunately, this has a negative impact on the traffic of sites optimized for such queries. And if traffic is lower, then there are fewer clicks on ads and earnings. Perhaps the era of information resources is slowly fading into the sunset.

Conclusion: shift the focus of promotion from informational to sales and brand queries.

Improving search algorithms
There are keywords that can be interpreted in different ways. And in order to immediately give customers the right search results, Google tests algorithms that analyze the entire query. This helps to understand what is being discussed.

So in the example from Google itself, there is a search for the word Apple. In some cases, a user can search for an apple, and in others, a brand. And the analysis of the context of the request gives an understanding of what exactly a person is looking for.

This is the same principle that AI robots now use to analyze website pages, video descriptions, etc. They evaluate the entire text, not just its individual parts, and when you enter a search query, they determine the relevance of the content.

Conclusion: improve the quality of your content, both in terms of content and in terms of user readability.

Conclusion
As you can see, the basic principles of SEO remain the peru telegram data same. But technologies are developing, artificial intelligence technologies are being introduced into SEO both by search engines and by optimizers. And user behavior is changing. And all this must be taken into account if you want to stay in the TOP of search and not lose your positions.The issue of fast and efficient delivery is particularly acute: customers want to receive goods here and now, and entrepreneurs are faced with the problem of rising logistics costs. In this article, specialists from the courier service dostavista will analyze how express delivery helps increase sales, reduce costs and strengthen customer loyalty.

Why Express Delivery Is Key to Sales Growth
Express delivery has become not just an additional option for small and medium businesses, but a key factor that influences sales growth and customer satisfaction.

Modern consumers are accustomed to speed. The development of online trade, large marketplaces and instant delivery services has created new standards in the market.
76% of consumers are ready to pay more for fast delivery.
At the same time, 41% of buyers will go to a competitor if the delivery time is unsatisfactory.