If you are not ready to spend that much time and energy on a lead magnet.
Exclusive PDF: Gather additional information that complements the content you have posted on your blog. Offer this PDF as an added bonus in exchange for an email subscription. It’s like creating an eBook, but with a much shorter copy that works in your favor. Increase accessibility with a PDF QR code on your desktop site for visitors who want to sign up and access it via their mobile phones.
Resource Guide: Make a list of your favorite products, services, books, apps, or tools that relate to your specific niche. This is a fairly low-energy lead magnet with high potential to generate interest. Your audience will be able to download this list for free once they sign up for your newsletter.
Gated content : This is perhaps the most convenient lead magnet because you are using existing content. Simply create exclusive content that can be unlocked by subscribing to a newsletter.
Offer a Discount: If your website has paid products or content, offering a discount is an easy way to grow your contact list.
Create effective emails
Once you have an email list to work with, the challenge is to rcs data australia keep your audience engaged. The most important thing to remember is reliable follow-up. If you have promised your audience that you will update them when new content, products, or services are available, it is important that you stay true to that promise.
On the other hand, if you promised not to spam their inbox, do not send gratuitous emails. The goal is to engage the audience, not to annoy them with your emails.
Another important factor is how you format your email . It is best to format the subject line so that it is not cut off when displayed to the reader. In other words, keep it short and to the point.
In the body of the letter, avoid overloading it with long paragraphs. I recommend dividing the text into lines to attract the attention of the audience.
Last but not least, don’t forget to include attractive images. Don’t be afraid to get creative here. You can use photos, illustrations, and videos to make your emails more interesting to readers.
A study by Quicksprout found that the images that get the most attention from users are hand-drawn images, animated images, and infographics.
Simply put, adding images to your emails will increase the success of your campaign.