Reasons to Create a Responsive Email Marketing Strategy

[shukla7789]

At a time when mobile device usage accounts for almost 50% of web traffic , why do we still receive newsletters prepared only for desktop? Creating a responsive email becomes crucial for a well-crafted digital marketing strategy.

It’s been 10 years since Steve Jobs introduced the world to something that would change the way we interact with the web forever – the first smartphone. Since then, a lot has changed for those who work in the digital world. Website development has started to take smaller screens into account, unlike the previous trend. Today, it’s estimated that the number of smartphones per person exceeds 2, according to Statista .

Mobile First is a philosophy created by Luke bolivia number dataset that emphasizes the need to prioritize the mobile context when creating user experiences, starting with mobile and then moving to desktop. Mobile-First Responsive Web Design is a combination of philosophies/strategies and ultimately boils down to an application of best web practices. As the digital landscape becomes increasingly complex, it is necessary to design experiences that work across the entire spectrum of digital devices.

“ Every device does not need to have the same experience. Trying to maintain the same experience on all devices is dated. It is an obsolete approach. People understand different devices provide different experiences. ” – Jeffrey Zeldman.

In 2010, the term “Mobile First” emerged, but it took some time for it to catch on. Even today, we see websites of major brands that are not prepared for mobile devices. We have screens of various sizes on which we connect to digital content, and email is no exception.

Studies show that over 80% of people delete an email that they can't view properly on their smartphone.
Is it possible to create a responsive email that fits any screen?
This is a difficult answer. Unlike a website or application, in email we cannot use the latest programming standards like html5 and css3. If we remember correctly, the first smartphone was released by Apple in 2007. So why do we continue to use the old standard? The “fault” of this is email server clients, like outlook , which still do not support the latest web standards.

But back to the previous question, yes, we can create a responsive email, but for the reason mentioned above. In order to create a responsive email, one must use tricks to make it possible and “bulletproof” in any browser or software.