Perplexed, we ponder what went wrong, confident the deal was a sure thing. After all, the prospect agreed that solving the problem was important and we even helped them quantify the value of making the purchase.
If only it were that simple.
The customer may have considered gambling data china solving the problem to be important. But that doesn’t mean it was a priority. The difference is subtle but critical.
For example, you might say your health is very important to you. Yet, if I were to follow you around for a week and record what you ate, how you spent your time, and your exercise regimen, my observations might tell a different story about the priority you place on your health.
How Polls and Surveys Help Qualify Leads in Real-Time
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