Using long tail keywords undoubtedly results in the highest blog conversion rates. So what is a long tail keyword? It is a search query that consists of at least 3 words.
For example, “shoes” is a short keyword, while “women’s Nike sneakers” is a long keyword. The important thing to understand is that 70% of SEO traffic comes from long-tail keywords. Also, long-tail queries are the most expressive of user intent. The search volume may not be astronomical, but at least it’s coming from the right users.
The most important thing is that long-tail queries demonstrate incredibly high conversion rates.
To create articles that convert with long-tail keywords, follow this process:
Make a list of search queries that people in your niche use. Make sure they are 4 or more words long.
Write an article for each search query. The article title should include most, if not all, of the words in the chosen phrase.
Be sure to use this phrase, as well as other relevant keywords, throughout the text of your article.
Your article must be at least 2500 words long.
Takeaway: Build your blog content around long-tail keywords.
Matching content to user intent
The most direct way to increase website conversion morocco phone number data is to create content that meets user intent.
What is "user intent"? It is the user's purpose for entering a query into a search engine. There are three main types of user intent or queries:
Navigational: The user is searching for a specific website (e.g. “Quick Sprout blog”);
Informational: the user wants to know some information (for example, “how to increase the conversion rate of my blog”);
Transactional: The user wants to make a purchase or some other action (e.g. “calculate insurance cost”).
Google is pretty good at detecting the type of query being used and returns better results.
When you write long articles, you're likely targeting informational queries. These queries often trigger blog post search results. (Transactional queries, on the other hand, usually trigger landing pages.)
The information a user finds based on their query or intent may ultimately lead them to a purchase.
Find out what your customer wants and give it to them.
Let's say you want to understand SEO and you type "how to do SEO" into the search bar. This is an informational query.
You are not a client yet, but are in the awareness/research stage.