This feature is a staple of the awareness stage

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Top organic SERP features While chasing the sought-after SERP features, many marketers fall short because they overlook the most important clue: the SERP feature itself. SERP features contain meaningful knowledge about your audience and how they prefer to consume information. Here are a few of the most popular organic SERP features used on Google: Knowledge Graph Featured Snippet Related Questions Image Pack Reviews Video In-Depth Article In this next section, I’ll break down these features into stages of the buyer’s journey and explain how they can inform your SEO content strategy.


Aligning SERP features with stages of the buyer’s journey Awareness stage The top cambodia gambling data of the buyer’s journey is the awareness stage, where your audience is aware that they have a problem and will begin to conduct research to better understand and define this problem. At this stage, your audience is seeking a concise explanation of the problem and is not ready for a solution yet. SERP features that indicate an awareness stage audience include: Knowledge Graph: often illustrates high-level biographical information and keyword cluster definitions.


Artificial Intelligence knowledge graph Featured Snippet: often provides concise keyword definitions and explanations of concepts or problems. This feature is also a staple of the awareness stage when it provides definitions or answers “what is” questions. Conversational AI featured snippet Related Questions: when the inquiries begin with “what is” and “how to” they align perfectly with the educational aspect of the awareness stage. Discovery questions in Google for conversational ai Videos: FAQ videos and how-to videos indicate the high-level thinking of the awareness stage.


Conversational AI: More Than Just a Chatbot video Images: often indicate a one-word or short-tail keyword query, in line with the awareness stage. Images for conversational ai Tips for content strategy When creating content for an awareness stage audience, it’s important to remember that they have very little understanding about who you are, what you do, and why you do it. By addressing these high-level questions, you can introduce yourself in a way that frames your company as a thought leader in the industry.