These make yearly reporting a snap as you already have

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Should you try re-structuring it? Perhaps you could advertise it via social media or PPC? Or maybe it's best to leave it behind and adapt your strategy to ensure similar pieces aren’t created? All together, your monthly content audit could look something like this: Screenshot of final content audit spreadsheet with columns for title, content type, function, goal, CTA, author, related department, production time, publish date, performance metrics, and additional steps columns, filled out with examples. How to do annual content audits Finally, the annual audit.


a lot of the information in your canada gambling data monthly audit. Once you've copied and pasted the initial information, all that's left is to update it with the latest performance data and write an in-depth analysis to be included in your report. This can consist of showcasing the best performing pieces and highlighting any patterns. You can also highlight what was learned from the worst-performing pieces, as these will also offer valuable insights.


Complete the audit with ideas of how you can use the data to increase performance next year and set some benchmarks. Let’s talk about SEO Many of us wear both SEO and content hats as part of our role, and I appreciate that merging the two audits is both a time-saver and helps form a holistic strategy. But I do urge you to look at your content as more than just a means to an SEO end, and I hope this post has highlighted the value of doing so.


Right, let’s talk about how you can use your content audits for SEO purposes: 1. Search term cannibalization identification When gathering data for historic content, use your favorite tools to identify what search terms the pieces are ranking for. You can then (temporarily) reorder the spreadsheet from A-Z by search term and see if any URLs are competing for the same terms. You can then incorporate resolving these issues into your SEO strategy. There’s a fantastic piece that goes into this in much more depth here.