Before you respond, what if I told you the vaccine carried a risk that 0.001% of people who took it will suffer a permanent disability.
How would you feel about getting vaccinated?
Setting those feelings aside for a gambling data europe moment, suppose I told you that one out of every 100,000 people like you who get the vaccine will suffer a permanent disability.
Have your feelings about getting vaccinated changed?
According to Nobel Prize winner and author of the bestselling book Thinking Fast and Slow, Daniel Kahneman, they should!
While the two statistics cited in these examples are mathematically equivalent, the second one produces a vastly different emotional response because of the more vivid imagery it conveys.
The Role of Localization in Capturing Leads From Different Cultures
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