7. Business norms
Find out how decisions are made, and finesse your messaging a email marketing lists australia ccordingly. Who are the decision-makers? Use this to interact and inform decisions at key touchpoints in marketing campaigns.
In China, where collective decisions are the norm, you should consider providing material that people can share with their colleagues who are part of the decision-making process.
Bear in mind that it is important to be respectful of these business norms. In some Asian countries, for example, older or more senior staff expect to be treated with respect. What can seem like assertive self-confidence in one culture can come across as rude, disrespectful behavior in another. So respect these business norms in other countries, even if you don’t agree with them
8. Religion
Don’t get ethnic or religious references wrong. This can be disastrous so it can be safest to just avoid any.