Additionally this talk is based on a lot of our own

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What is the biggest shift you’ve seen in the SEO industry over the past year? How does that impact your work at Kick Point, if at all? D: The biggest change this year was the rollout of Core Web Vitals, which as I write this, is only just happening now. I am extremely curious to see how it impacts SEO over the remainder of 2021. I don’t want to say too much more in case it ages badly! Q: Last year, you discussed how to use a discovery process to turn red flags to green lights.


Will we see any of the same themes come through in your presentation this year? How so? D: Absolutely! This year is really a companion piece to last year. Last year I covered discovery for marketing projects, and this year I'm covering discovery for website projects. These discovery processes have made such incredible changes at Kick Point in terms of how we work with new clients — it's really been amazing. I hope that people who listen to my talk are able to take away some of the lessons that we've learned and apply them to their own processes.


Q: In your MozCon talk, you’ll be discussing how to build a website with indonesia gambling data a search-first mindset. What inspired you to discuss this topic at MozCon 2021? D: I think it's a topic that isn't covered enough. We unfortunately often still see a real divide between the developer and SEO worlds and I'm hoping that we can work towards bridging that. Particularly with the advent of Core Web Vitals, these two teams need to work together more than ever before.


learnings in terms of better ways to run website projects. Since we have adopted this process, website projects are just more fun — less stress, on time, on budget, all those things that we all want in a website project but seem impossible to achieve. I’m not saying this will magically fix everything but it’ll definitely put you on a happier path. Q: What are some of the challenges SEOs face in the web development process? D: Being taken seriously! I've been working in this field for 21 years now and I can't even tell you the number of times that I've been on a call with a developer or development team discussing SEO recommendations and just being completely dismissed — that these recommendations aren’t necessary, that we're wrong, or that the developer knows better.


And it's an incredibly frustrating place to be in. I’m sure other SEOs reading this have had similar experiences. Q: Why is it important for SEO to be at the forefront when it comes to website development? How has the relationship changed over the years? D: Because it's so much easier and cheaper to get SEO recommendations added in at the beginning instead of trying to shove things in later after the site is done. I think that developers are more aware of SEO now but there is still a lot of mistrust.