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Benefits of using a CRM for my business

Posted: Wed Jan 29, 2025 5:09 am
by shukla7789
Do you use Customer Relationship Management software in your company? No? Learn more about the benefits of CRM for companies!

By Fabio Lobo , published on 04/12/2023.
Does your company use a CRM (Customer Relationship Management)?

Marketing professionals are always looking for new formulas to boost a company's sales.

To do this, knowing the customer and knowing how to anticipate latvia number dataset needs and demands is essential to attract potential buyers.

In this scenario, an essential tool for outlining business strategies, technologies and practices focused on customer relationships is precisely CRM.

But do you know what CRM means and what benefits its use can bring to a company? Then keep reading and I'll explain everything to you!

person pointing to graphs on a tablet; in front, the text Benefits of CRM
Index

What is CRM?
What are the features of CRM software?
What are the benefits of using a CRM?
Benefits for small and medium-sized businesses
Benefits for SMB marketers
How to choose the best CRM for your company?
When to use CRM software in your company?
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What is CRM?
Customer Relationship Management , or simply CRM , is a tool that allows you to record and manage the interactions and information of customers or potential customers with a given company.

Simply put, CRM software serves as a database where customers' personal data (name, address, telephone number, among others) is stored.

In addition, there is a description of all interactions made by the company's sales professionals in contact with this customer – including calls, emails, website visits, among others.