These scenarios cover an extremely wide spectrum of communications needs

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Beyond this, they will need the time to study the specifics of your unique business: its goods and services, its staff (including any in-house staff that may be contributing to marketing), its policies, history, and more. Time for all of this must be built into the informal agreement or formal contract. You should expect to be billed for it, and need to know how much time the agency considers reasonable for an initial period of study, with the understanding that they will be continuing to evaluate your brand and your market opportunities across time in order to continuously create strategy.


At the bare minimum, unless you are hiring an agency solely for some small middle east gambling data one-and-done service, your work with them should begin with a full business audit and a complete competitive audit so that strategy is based on data rather than guesses. 4. What will you need from me? Give the interviewee the chance to set clear expectations about the deliverables they will need from you and the time they may need to speak with you and your staff.


Within this framework, establish what types and amounts of communications will be involved. Some local business owners want their marketers to take care of everything behind the scenes and only come to them with reports of problems or growth. They may be outsourcing this work due to genuine lack of time to learn about local search marketing. Other clients hire an agency to train them and their staff to become more self sufficient at many marketing tasks, in-house.


. Be upfront about whether you want bare minimum communication, a regular schedule of strategy sessions, or formal training, and have the interviewee explain to you what commitments you’ll need to make on your end to facilitate this. And, of course, now is the time to request a full explanation of costs. Agency pricing structures differ tremendously, from itemized price sheets, to packages, to monthly retainers. Be realistic and firm about your budget, and see whether what you can invest is a good match for what the interviewee can provide in your joint pursuit of meeting goals.