It's difficult, humbling, and a limitless game to master.

[rifat28dddd]

Coachability is the hallmark of a high performer
But here’s the thing: coachability is the hallmark of a super performer. Look at any elite athlete and you’ll see a coach. Many of them have a whole team of coaches.
I'm a huge golf fan. To me, golf is more than a sport; it's a metaphor for sales and life.

The best golfers in the world spend a lot of money on coaches. They hire swing coaches, putting coaches, and even mental coaches to keep them focused. Why? Because coaches see things that they don't.
When I was working with my own golf coach, it was sometimes hard to have him standing there and criticizing my swing-especially when I thought I was doing it right.

But when I put my ego aside, accepted it, and applied it, I saw jordan telegram data results. I got better, my scores were lower, and I had more fun.
A good coach will expose your blind spots
Sales is no different. It’s hard, competitive, and it seems like “perfection” is never going to be possible.

A good sales coach will expose your blind spots. They can help you understand what you’re doing right (and need to do more of) and what you’re doing wrong (and need to fix).
The problem is, many salespeople resist feedback. They cross their arms during training sessions or role plays and tell themselves they don’t need feedback.


Veterans in particular often rest on their laurels and act as if they have nothing left to learn. But I've also seen the opposite problem with rookies or young reps who can't take any criticism without interpreting it as a personal attack. Both types of people end up shutting themselves off, alienating their coaches, and missing out on opportunities to grow.