It’s filled with rejection.

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A few years ago, my wife and I had a big goal: to go horseback riding through the Masai Mara in Kenya. It was a huge, life-changing adventure that we saved for, planned for, and worked hard for. Think about experiences that would create lifelong memories—maybe you want to travel to a special place or work on a meaningful project or hobby you’ve always dreamed of.


Why personal goals are so important
First, goals greatly increase the likelihood that you will achieve them. Saying your goal out loud, writing it down, and consciously working toward it has a powerful psychological effect.
Second, goals give life meaning. There is something incredibly satisfying about looking back and seeing what you’ve accomplished—how far you’ve come in one, five, or ten years.


Third, our profession is tough and competitive, and there is thailand telegram data something deeply satisfying about putting your commissions, bonuses, and hard-earned earnings toward improving the lives of yourself or those you love.
But the biggest reason to set goals—especially in sales—is that sales is hard work and can be very brutal.

We face “no” every time, whether it’s a prospect calling, asking about next steps, making a request to a decision maker, or closing a deal. We even face internal no’s when we try to sell a complex deal internally or get approval for special pricing.

No’s are everywhere, and fear of being rejected or avoiding them is the number one reason salespeople underperform.
Add to that the tedious work of making phone calls, stuffing data into a CRM, pushing proposals, and dealing with endless follow-ups, and sales becomes tedious, difficult, and prone to rejection.