At this point, something similar happens with Google My Business; offering this type of food is an incredible differentiation.
Because?
Because a vegetarian will always go first to the restaurant that guarantees to have an offer for him.
Using SEMrush's Keyword Magic Tool, we can see that “vegetarian restaurant” has a volume of 8,100 searches , but we also detect that it is a very local search.
If you notice, the rest of the results have a location associated with them.
This means that users have the intention to go to the places that appear.
Marketing plan for fast food restaurants - Keyword magic tool
The same thing happens if we search for “vegan restaurant,” with a volume of 4,400 searches .
Fast Food Restaurant Marketing Plan - Keyword Magic Tool - Vegan Restaurant
A very interesting point within vegetarian and vegan food are the vegetable burgers that imitate the texture and flavor of meat.
For those of you who are not used to eating veggies, most vegetable burgers are a failure because, although they taste good, they are not able to properly imitate the most popular fast food in the world.
Faced with this situation, Beyond Meat appeared, a completely plant-based burger that perfectly recreates this meaty delight.
Currently, this product is only available in one large store, El Corte Inglés.
However, two major fast food chains include it on their menu: number code philippines Goiko Grill and The Good Burger.
Analyzing both with the SEMrush domain analysis tool, specifically in its organic keywords section, we see that both domains have their veggie option in first position among their organic keywords.
“Veggie burger tgb” in the case of The Good Burger with a volume of 40 and Goiko Grill has “goiko grill vegan burger” with a volume of 210.
Marketing plan for fast food restaurants - The good burguer
Marketing plan for fast food restaurants - Goiko Grill
However, when we search for “Beyond Meat” on Google, we only get Goiko Grill in the first results, which has even created a specific landing page inviting us to make a reservation.
Marketing plan for fast food restaurants - Landing Goiko Grill
Specialties
Another way we differentiate ourselves is based on the specialty we offer.
At this point, it is very important to take into account the characteristics of each type of cuisine, that is, what users are looking for and how they search.
To do this, I used the Keyword Magic Tool to analyze which keywords have the highest search volume in relation to the most common types of fast food restaurants: Chinese restaurant, burger restaurant, pizzeria and Mexican restaurant.
In this case, I have omitted the vegetarian restaurant because we have analyzed it in the previous section.