a warm welcome
products in stock (don't laugh, how many products do you find out of stock when you just clicked on an Instagram ad?)
This may seem obvious, but we regularly see that these fundamentals are mobile phone number database australia not always “secured” before the deployment of large-scale actions.
2- Promotion
This phase is, for Lionel, crucial. Here, we are not yet addressing the greatest number. We are not yet talking about communication, we are talking about building a solid foundation for conversion and preparing the bases for customer loyalty . I will not dwell on this phase, because we will discuss it in more depth in the second part of this article.
3- Propulsion
It is only after these first two steps have been implemented and ensured that the propulsion then takes on its full measure. Since everything is ready to receive and manage a larger volume in an optimized manner, traffic generation and the acquisition strategy can finally move to
Rest assured, we will also talk in more detail about this propulsion phase later in this article.
Building your marketing base
When we were preparing the live, Lionel shared this thought with me which I really liked: