Artificial Intelligence and Machine Learning

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AI and ML are significantly expanding the capabilities of B2B portals, offering solutions to optimize a variety of tasks - from data analysis to improving customer experience.

The study “Artificial Intelligence in Russia – 2023: Trends and Prospects” by Yakov & Partners and Yandex shows:

priority areas for AI implementation are marketing afghanistan consumer email list and sales, customer service, supply chains and IT;
every second person in e-commerce implements AI into processes, and in retail - every fifth person;
Companies expect AI to reduce costs, increase revenue, improve product value, and increase customer loyalty.

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Source

Although most of the above studies were conducted on the B2C segment, they are also applicable to B2B companies, because B2C experience is actively moving into the B2B space.

This is a given that you will have to build on in your work.