Trending Searches – How to Turn Off?

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In the tab we can review daily search trends as well as those in real time . We can also choose thematic categories, such as business.


Daily and real-time trends are extremely useful when we want to operate in the real-time marketing trend. It allows us to be “on time”. These searches often concern short-term events, which can introduce noise and make it difficult to draw conclusions.

However, there are situations when we want more stable and representative data . Real america rcs data , long-term trends and user interests are key to effective marketing campaigns and SEO strategies.

You’re probably wondering how to turn off trending searches in this situation? The bad news is that there’s no single button that lets you do it. However, Google Trends offers a few strategies to minimize the impact of short-term spikes in popularity:

Use longer analysis periods , such as one year or five years, rather than short weekly intervals.
Focus on specific topic categories that are relevant to your industry. This will help reduce the impact of broad popular searches.
Analyzing several phrases at once helps you see which ones are more stable over time.
For those who want to approach the subject more statistically, the so-called moving average will be useful . It helps to better understand long-term trends. But as I wrote – this is already an advanced option.