How to Get Started with Facebook Advertising?

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Next we have the so-called Conversion API . Without getting too technical, it's just a complement to the Facebook pixel.

There are changes coming related to privacy, data processing and so on, which I talked about together with Mateusz Machulski from my team. Therefore, to put it as simply as possible, you simply need a second source of data to make sure that the system has collected it correctly

One of those sources is your website. What it looks like, what happens directly on it.

The second one is simply the server data, which is the place where your website is stored. This data is overlaid to make sure that it has been collected correctly and is simply complete. That's a long story short, we don't need to elaborate on that now.

If you have done all these things, you are ready to take action. And you are sure that nothing will surprise you anymore.

If you are starting cooperation with an external entity, for example an advertising agency, then in fact these are the steps and preparations the agency should start with.

Summary
Let's briefly go through the entire path.

First of all, you create a company manager account, the so-called Business Manager.

Secondly, you connect yourself, employees who are to have access to specific things, to it. australia rcs data You give one additional person (or more) administrator rights, so that if necessary, more people have this type of access.

Thirdly – ​​you connect your fanpage (or fanpages) to your Business Manager in the form of adding a page or potentially getting access to someone else's via "Request access to page". We proceed analogously with the Instagram account, because that is also possible and even necessary to do.

Fourth, you create a dedicated ad account for your business and set up payment methods and so on. You install the Facebook Pixel and so-called events, indicating key behaviors on your site that you want to measure. You verify the domain so that the system knows it's associated with you, and you install the conversion API, which simply makes sure that the data you're collecting is correct.

In the case of some types of businesses (I mean online stores, but not only) there is also the configuration of the so-called product catalog. However, this is a topic for a completely different occasion.