How to measure your digital content management?
Posted: Sun Dec 22, 2024 9:05 am
This is the final article in a series of guides for content professionals on how to write successfully for both people and search engines in 2017.
Check out previous articles and stay tuned for new updates.
Content Marketing and SEO
A well-organized content strategy , with well-defined targets and constant analysis of the results, is the basis of the most effective content, that which achieves the stated objectives and generates more sales.
How to determine the success of digitally generated content?
How do you know what type of content attracts the most audiences and allows you to achieve your goals?
You will need to start by measuring and analyzing its behavior, paying attention to the appropriate metrics.
In this article, you will find 23 essential metrics and also learn how to interpret, analyze and measure the data they provide you.
Content Management - Metrics Infographic
User Behavior Metrics
Page views
They show you the total number of italy phone number times a particular page on your website has been visited.
Pageviews will give you the information you need to understand how your content performs compared to other pieces published in the same period.
This way, you can detect which topics attract the most attention from your audience.
How to measure them:
Google Analytics - Behavior > Site Content > All Pages. You can filter by the number of unique page views to see which of your blog posts performed best, as well as check traffic for specific URLs.
Unique visitors
This metric represents the number of visitors who have viewed a particular page on your website.
This is a similar metric to page views, but it gives you more detailed information about how many visitors your content attracts.
By evaluating the number of unique visitors, you can determine the reach of your audience.
How to measure them:
Google Analytics - Audience > Overview > Top row, second from the left. Choose the date you want to analyze using the panel on the top right.
New and returning visitors
It shows you the relationship between new and returning visitors to your website.
The number of new visitors indicates the potential number of leads, while the number of returning visitors tells you that users like what they see.
The ideal is to have a mix of both, which means you attract new visitors and they come back for more content.
How to measure them:
Google Analytics - Audience > Behavior > New vs. Returning.
Check out previous articles and stay tuned for new updates.
Content Marketing and SEO
A well-organized content strategy , with well-defined targets and constant analysis of the results, is the basis of the most effective content, that which achieves the stated objectives and generates more sales.
How to determine the success of digitally generated content?
How do you know what type of content attracts the most audiences and allows you to achieve your goals?
You will need to start by measuring and analyzing its behavior, paying attention to the appropriate metrics.
In this article, you will find 23 essential metrics and also learn how to interpret, analyze and measure the data they provide you.
Content Management - Metrics Infographic
User Behavior Metrics
Page views
They show you the total number of italy phone number times a particular page on your website has been visited.
Pageviews will give you the information you need to understand how your content performs compared to other pieces published in the same period.
This way, you can detect which topics attract the most attention from your audience.
How to measure them:
Google Analytics - Behavior > Site Content > All Pages. You can filter by the number of unique page views to see which of your blog posts performed best, as well as check traffic for specific URLs.
Unique visitors
This metric represents the number of visitors who have viewed a particular page on your website.
This is a similar metric to page views, but it gives you more detailed information about how many visitors your content attracts.
By evaluating the number of unique visitors, you can determine the reach of your audience.
How to measure them:
Google Analytics - Audience > Overview > Top row, second from the left. Choose the date you want to analyze using the panel on the top right.
New and returning visitors
It shows you the relationship between new and returning visitors to your website.
The number of new visitors indicates the potential number of leads, while the number of returning visitors tells you that users like what they see.
The ideal is to have a mix of both, which means you attract new visitors and they come back for more content.
How to measure them:
Google Analytics - Audience > Behavior > New vs. Returning.