What is a collection on Facebook?

[sumaiyakhatun26]

Artur: Assuming that not everyone is sufficiently involved in running ads on Facebook or other ecosystems on a daily basis and may not even know that such a function exists, tell us briefly what a collection actually is?

Anita: Collection is one of three ad formats available in the Facebook ad panel. The other available formats are single image, video, or carousel.

Artur: I assume it is listed as one of the three formats because it has some unique features. I assume that most of you reading this are familiar with ads that look like static graphics or static videos. I think that the carousel is also one of the most commonly used and seen ad formats on Facebook/Instagram. So what is a collection and how is it different from other formats?

Anita: It definitely differs in that it combines all the available possibilities offered by greece rcs data other formats. It has a carousel, as well as images and videos. It is only available on the phone in full-screen mode. It allows for Instant Experience , which means it takes the customer to a separate window and thanks to this the customer is more focused on our ad. They can scroll it vertically and horizontally. When creating it, we can set custom buttons and after scrolling the collection, the customer is ultimately transferred to the right page.

Artur: So how does the collection differ from the other, most well-known, most common advertising formats? What is so unique about it?

Anita: The collection is a bit like a mini landing page. After clicking the ad, we are transferred to a page where we can watch a video, scroll through photos, and read about the product itself. We create an intimate atmosphere with the recipient, which makes them more engaged in our ad.

Artur: You claim that it is a mini-website within the ecosystem. So it is like this, that I am not immediately transferred to the target page in the first step, but I remain within the Facebook application - right?

Anita: Yes. And thanks to a special button that we can create ourselves, we are transferred to the landing page. We can also arrange our collection in such a way that when scrolling, the recipient is transferred automatically.